A third of all clients search for an attorney online

Competition in the legal field is at an all-time high. As fresh new talent enters the law fraternity every year, what differentiates a firm or law professional from the competition is a strong marketing strategy. Study show that almost a third of all potential clients start their search for an attorney online. Investing in a sound digital marketing strategy gives you a strong competitive edge.

Make an impression on potential online clients

A digital marketing campaign helps your legal business to drive engagement, traffic, conversions and revenue. It can help your law firm build a strong online presence targeting the right demographics of people looking for your services. A huge benefit of online marketing is that unlike traditional advertising , it is cost-effective. At our digital marketing agency we help you or your firm establish a presence that communicates your strengths, reaches the right consumers and drives business.

SEO

The right SEO strategy helps you optimize your SERP (Search Engine Results Pages) rankings and places your website on the first page of a google search, thus boosting your chances of generating leads.

Our digital marketing firm develops an effective SEO plan by optimizing your website through high-quality content, relevant keywords, and creating backlinks from high-performing websites to your website. Our Local SEO marketing strategy targets clients in your geographically location by obtaining backlinks from local websites.

Performance marketing

We design pay-per-click (PPC) and advertising campaigns that target keywords that are relevant to your practice areas. We help you develop Google Ads and PPC campaigns as per your budget, schedule and time your Ads to run when your target audience is online and further tailor it to tap demographics that are genuinely interested in your services.

Social Media Marketing

Social Media platforms are at the heart of establishing your firm’s online brand image. At our digital marketing firm, we create strong and engaging social media profiles along with comprehensive details like lawyer biographies, personal achievements, awards, your firm’s values, expertise and approach. We ensure that your social media profile boosts organic traffic to your website and helps in building your firm’s business through lead conversions.

ORM

With people researching online before buying any product or service, legal services are no different. Positive reviews and overall high ratings on search engines play the crucial differentiator between your business and that of your competition. At our digital marketing firm, we help you maintain a strong and positive online image through an active social media presence, profile listings on reputable business directories and portals as Google Reviews and Wikipedia.

Website Development

We design websites with a visually engaging and interactive UI/UX interface that is both appealing and easy to navigate. Our websites are SEO optimized through informative blog posts that also showcase your expertise to your clients. Our digital marketing team tracks your website’s organic web traffic, conversions from organic searches, and referral traffic.

Creative Branding

Legal branding is much more than business cards, law firm logos, pamphlets and color schemes. Although these visual elements are important aspects of your brand identity, the right branding must communicate your values, your unique selling points, your story and why your audience should choose you over the. At our agency we help your brand resonate with your potential clients.

Content marketing

As the legal industry sells its expertise on legal matters, the right content marketing strategy can help your firm gain credibility and prove its expertise by producing high-quality and useful content. At our digital marketing agency, we help you create a strong content marketing plan which includes blog posts where you can expand on your area of expertise, case studies to showcase the work you have done and your impact as a firm, and social media posts to maintain a brand presence and widen your network of colleagues and clients.